Fielding Kitchen & Bath
Kitchen and bath specialist. Warm typographic voice reflecting family heritage and craft.
Specialist trades web design
Bespoke websites
that actually []
for trades businesses.
I design and build managed websites exclusively for contractors, remodelers, plumbers, electricians, roofers and home services. Direct work with the founder — no agency overhead.
Who I build for
Built specifically for trades businesses.
A generic agency will tell you the same story they tell every restaurant, dentist and SaaS founder they pitch. Trades are different — the buying journey is different, the trust signals are different, the enquiry doesn't come from a "vibe" but from a specific set of details on a specific set of pages.
I focus exclusively on this niche because it deserves specialists, not generalists. Every project I ship deepens what I know about what actually drives enquiries for contractors and home service businesses.
No plugin bloat, no dashboard theatre — just a well-built site that does the job you're paying for.
Contractor
Remodeler
Plumber
Electrician
Roofer
Home services
Problem / solution
What most trades websites get wrong — and how I fix it.
Homeowners can't find you when they search locally.
How I fix it
Bespoke local SEO groundwork built into every site.
Your current site quietly loses enquiries you should be getting.
How I fix it
Contact form as the star of the show, embedded in the hero.
When referrals slow, so do the calls.
How I fix it
Sites that give you a second source of enquiries beyond word-of-mouth.
Generic web designers don't understand trades businesses.
How I fix it
I focus exclusively on trades — I know what actually converts homeowners.
Sample designs
Concept builds that show how I approach trades websites.
Each design demonstrates the principles that drive enquiries — clarity, trust signals in the right place, and a primary action that never gets lost.
Halden & Sons
Full-service home remodeler. Structural design language reflecting the project management focus.
Ashworth Plumbing & Heating
UK plumbing and heating specialist. Industrial visual language with emergency response prominence.
Two tiers of service
Clear pricing.
No surprises.
Managed model — I retain hosting and maintenance so you don't have to think about it. Setup fee plus a monthly retainer.
Get found and look professional.
from £800 setup
+ from £150/month managed
- Multi-page bespoke website (up to 5 pages)
- Bespoke design with your brand and photos
- Embedded contact form in hero
- Fully responsive across all devices
- Basic SEO hygiene, hosted and maintained
- Direct 1:1 support from Josh
- Monthly report with hosting analytics
Recommended
Growth
Get found, look professional, and start ranking.
from £1,400 setup
+ from £250/month managed
- Everything in Foundation, up to 8 pages
- Search-intent-informed copy
- Google Business Profile setup & optimisation
- Local optimisation (schema, NAP consistency)
- Google Reviews integrated on-site
- Calendar booking integration
- Smart on-site enquiry form with qualifying questions
- Enhanced monthly report with lead analytics
For businesses wanting more — content marketing, ongoing SEO management, review generation — I offer custom packages tailored to your needs. Ask on our discovery call.
The process
How we'd work together.
- 01
Discovery call
Free 15-minute chat to see if we're a fit.
- 02
Bespoke build
Typically 1–2 weeks, built around your business.
- 03
Launch
You review, we adjust, we go live.
- 04
Ongoing
Monthly check-ins, maintenance, optimisation.
Let's talk
Ready to see what's possible
for your business?
No commitment, no sales pitch, just an honest conversation about whether I'm a fit.